27 Jun CATTELAN ITALIA CASE HISTORY
CATTELAN ITALIA AND 3CAD NEXT
DESIGN AND INNOVATION FOR A GREAT CUSTOMER EXPERIENCE
Since 1979 Cattelan Italia has been designing and manufacturing furnishing accessories acknowledged worldwide for their sophisticated design and refined finishes. Today the company looks to the future and chooses 3CAD next from Dau, to improve customer engagement and increase its business.
“At first we did not have a configurator and worked mainly with the paper support. With the creation of the Airport Bookcase with all its multiple configuration possibilities, it became necessary to provide our retailers with a professional, yet intuitive tool, to correctly design and calculate a complex product such as the bookcase.” says Davide Borin – Sales Director
To solve this need, Dau proposed to Cattelan Italia the new 3CAD next configurator that thanks to its intuitive interface and its product configuration wizard in 3d, it would have allowed users to create and present even complex projects, quickly and without errors.
Cattelan Italia immediately agreed with Dau. This led to the development of the “3D Furnishing Configurator Cattelan Italia“.
“With the new configurator we help our retailers, architects and end customers, offering them concrete support in the initial phase of the purchasing process” explains Carlo Rocchetti – Marketing & Communication Manager
3CAD next displays the selected product in the available finishes, giving the possibility to check and change color and material combinations in real time.
3CAD next has allowed Cattelan Italia to configure each product in the range, in all sizes and finishes available in the catalog, to obtain real-time 3D models that can be viewed at 360 °.
Main advantages (for the end user):
- Intuitive Each product can be configured and customized with a few clicks and in a guided manner.
- Interactive The selected product visible in 3d can be zoomed and rotated to see its details.
- Instant Size and color combinations of all products can be changed in real time.
- Easily accessible Nothing to install. The configurator is accessed directly from the manufacturer’s website.
- Updated The web catalog is constantly refreshed with new products.
“3CAD next is now also used internally, to develop or simply check orders before processing them” says Lucio Boniver – IT Manager
Moreover, 3CAD next is also available to the private sector. The multi-platform web configurator can be used with the most popular browsers and operating systems, without installation.
Based on the positive results achieved and as the Cattelan Italia product range continues to grow, a Planner3D will soon be available on the company website to design complete environments.
Cattelan Italia has become a successful case of 3cad next